Dubai, tourism and diversification II

One of the key points of the policy of Dubai to ensure a continued occupation of its luxury hotels is the betting sport. Thanks to their large revenues from the sale of oil, have large incomes, they can dump in promoting tourism there.

The first point was betting on the market for horse racing. Thanks to the interest of some key officials and dignitaries of the emirate, is expected to be completed by 2009 the construction of "Horseracing City," which accompanies the annual race for the World Cup speciality, which started in 1996 with awards $ 4 million.

At issue of race horses must add other events: dates of the PGA Golf Tour, an ATP tennis tournament and the Rugby Seven. And more: next year will begin its run in Dubai Grand Prix Formula 1.

But that's not all. The country has launched a huge sports city, which combines space to practice activities with residences and hotels. There Manchester United opened the first school football launches in the area. Hence we must add a "Golf City" and soon a new cricket stadium.

Of course, the sport puts on quite come face to Dubai. As you can see, this is not small enterprises in all sectors are the major competitions and bringing together the best athletes and most famous payments. But even today this is a double strategy: positioning as a destination that combines "the best", and a huge marketing initiative. And there are several points more to play at shows and art.